Web 1.0 thinking about branding and URLS got hijacked by search engine optimization consultants who said you need to map your company name to keywords; Even though the most successful businesses of the time had nothing to do with functionality: Amazon, Google, Yahoo and Ebay for example.

Michael Goldstein recommends this article.

Here’s how .com domain names currently stack up:

3 Letter .com Domains: “Of the 17,576 possible three-letter sequences, again every single one is already taken. Adding digits to the mix (note that I’m intentionally ignoring obtuse dashes for such short domain names, though technically they are legal from the second character onwards), giving 46,656 permutations, yields a larger number of garbage domain entries (either REGISTRAR-LOCKED, REDEMPTIONPERIOD, or with no nameservers), giving a false hope of 228 seemingly open domains, yet they aren’t actually available.”

4 Letter .com Domains: “Stepping up to four letter sequences, choosing among the 456,976 combinations, yields a vastly greater availability — perhaps the set is a bit too large for domain speculators and their unlikely success with random sequences — with 97,786 showing as open. A quick check verifies that most are legitimately available. “Choice” domains, such as AGJV.com, EIYK.com, GZVW.com, and QFEV.com. Adding digits into the mix and there are a massive 1.16 million open domains, so long as you’re looking for something like 7RG8.com, or U3JZ.com. Choose one and then manufacture a ridiculous backronym to explain it.”

5 Letter .com Domains: “Going to 5-letter sequences (yet another five-letter acronym? YAFLA?), and of course the possibilities are rich, again presuming that you’re willing to accept an arbitrary sequence of letters and/or digits, creating a backronym to match. Using just letters you have a rich 11,881,376 possibilities, of which approximately 11,015,028 are unclaimed.”

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