Archive for the 'Cross-Platform Content' Category

For Marketing, the Most Valuable Player Might Be YouTube (NY Times)

SOME religions believe in an afterlife. Others do not. On Madison Avenue after the Super Bowl, most everyone is a believer. (…)

Popularity: 24% [?]

Citizen Journalism Video: A not-so Unbiased Story

Everyone has their beliefs and opinions. People feel very strongly about their beliefs.
Sometimes it can be difficult to write a story as a citizen journalist without making it one sided. (…)

Popularity: 100% [?]

Publishing Lesson to Newscasters: Be Everywhere

Being in the business of NEWS AND PUBLIC RELATIONS requires a great degree of flexibility, and the ability to adapt and change quickly. Too often, papers don’t make passing grades on keeping up. (…)

Popularity: 17% [?]

Viewer Created Advertising: Sony Electronics CMO has fun scaring advertising agencies

User-generated content, best known for fueling the popularity of Web sites like YouTube and MySpace, is rapidly taking hold in advertising. (…)

Popularity: 20% [?]

Posted on Wednesday, Jan. 16th 2008 | in Cross-Platform Content, viewer created advertising | No Comments »

The Oscars Social Network - I would like to thank…

You know social networking has gone mainstream when even Hollywood starts getting into the action. (…)

Popularity: 9% [?]

Posted on Wednesday, Jan. 16th 2008 | in Cross-Platform Content, Entertainment, social media | No Comments »

Metrics: U.S. Consumers More Wired

About 38% of consumers are watching TV shows online, 36% use their cell phones as entertainment devices and 45% are creating online content like Web sites, music, videos and blogs for others, according to a new-media survey from Deloitte & Touche. (…)

Popularity: 7% [?]

Posted on Friday, Dec. 28th 2007 | in Cross-Platform Content, Metrics | No Comments »

Project Runway to Introduce Ad-Supported Voting

If that dress on Project Runway is hideously awful, more people in more markets will be able to click their remote to say so, following a deal with four separate cable providers and Bravo, the show’s network. (…)

Popularity: 5% [?]

Posted on Tuesday, Dec. 4th 2007 | in Cross-Platform Content | No Comments »

Hearst-YouTube: To Partner or not to Partner?

Local content is king. That’s one of the celebrated facts of the networked information age. (…)

Popularity: 7% [?]

Posted on Friday, Nov. 30th 2007 | in Cross-Platform Content, YouTube | No Comments »

CondeNet Gets into YouTube Ad Mix

CondeNet will begin selling video ads on a number of newly-launched branded YouTube channels, reports ClickZ.
The channels will be branded as extensions of CondeNet’s online offerings. (…)

Popularity: 6% [?]

Posted on Friday, Nov. 30th 2007 | in Cross-Platform Content, YouTube | No Comments »

NBC and Sprint To Heroes Viewers: ‘Create Your Hero’

I’ve got to give it to NBC, they do a great job of interacting fans with the awesome show Heroes. (…)

Popularity: 6% [?]

Posted on Tuesday, Nov. 13th 2007 | in Cross-Platform Content, Mobile | No Comments »

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