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    Archive for the 'Punk Marketing' Category

    Street Blues Are Made of This

    Let us pay tribute to a brave effort to change the stuff in order to change the representation. (…)

    Popularity: 37% [?]

    The Internet’s “Black Holes”: Reporters without Borders

    That’s right, these 15 countries are all Big-Brother-on-steroids about their citizens’ access to and use of the Internet. (…)

    Popularity: 30% [?]

    Citizen Journalism Video: A not-so Unbiased Story

    Everyone has their beliefs and opinions. People feel very strongly about their beliefs.
    Sometimes it can be difficult to write a story as a citizen journalist without making it one sided. (…)

    Popularity: 100% [?]

    Attention Deficit Disorder: Guerilla Asphalt Repair

    Attention grabber Steve Manka invited friends to join him in creating Guerrilla Asphalt Repair in the parking lot behind the Palace Theater in Playhouse Square, Cleveland Ohio’s Theater District. (…)

    Popularity: 7% [?]

    Posted on Thursday, Jan. 24th 2008 | in Punk Marketing | No Comments »

    The proof is in the pudding: How Kraft Foods conquered social media (ADWEEK)

    SAN FRANCISCO Naysayers used to assert that packaged-goods companies would never have much success attracting people to their Web sites because there isn’t much tech sizzle in a bar of soap or box of crackers. (…)

    Popularity: 9% [?]

    Posted on Monday, Jan. 14th 2008 | in Punk Marketing, social media | No Comments »

    Internet Video Marketing… The Logical Next Step For SEO

    Internet video marketing is going to be the next big thing in SEO (Search Engine Optimization). Why? Because people are watching! (…)

    Popularity: 5% [?]

    Posted on Thursday, Oct. 4th 2007 | in Punk Marketing, YouTube | No Comments »

    From viral branding to cultural branding

    Cultural branding  (or so-called viral branding) stands apart from traditional mind share. Viral branding assumes that consumers, and not firms, have the most influence in the creation of brands. (…)

    Popularity: 5% [?]

    Posted on Monday, Sep. 17th 2007 | in Punk Marketing | No Comments »

    Marketing FIasco: Where did I go wrong?

    My company, Matter Media, has been co-producing a website called Chasing Glaciers that follows the trek of two female athletes as they climb mountains in Pakistan to document global warming. (…)

    Popularity: 5% [?]

    Posted on Wednesday, Jul. 18th 2007 | in Punk Marketing | No Comments »

    What’s Plaguing Viral Marketing (Ad Age)

    Sorry, Malcolm, but the Tipping Point Might Be More Myth Than Math
    Since the term “viral marketing” snuck into vogue in the mid-1990s, the ad business has been sold on sickness as the way to describe how information, ideas and influence spread through populations of consumers. (…)

    Popularity: 5% [?]

    Posted on Monday, Jul. 16th 2007 | in Punk Marketing | No Comments »

    Miller Rocks Online (AD WEEK)

    CHICAGO Miller Brewing’s Genuine Draft brand has a long history with music in its marketing, from sponsoring the Robert Page-Jimmy Plant reunion tour in the early 1990s to its “Blind Date” series of concerts a decade ago. (…)

    Popularity: 4% [?]

    Posted on Monday, Jul. 16th 2007 | in Punk Marketing | No Comments »