For months, Michael Donnelly had been hearing all about the fantastic opportunities in Second Life. (…)

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LONDON, England (CNN) — The captains of the television industry may want to switch off their sets for a minute (actually, 37 seconds) to assess the potential of interactive web drama. (…)

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No great surprise to read in a recent report that “Nearly 40% percent of MySpace users keep profiles on other social networking sites such as Friendster and Facebook. (…)

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My company, Matter Media, has been co-producing a website called Chasing Glaciers that follows the trek of two female athletes as they climb mountains in Pakistan to document global warming. (…)

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Learn it or become extinct. (…)

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Sorry, Malcolm, but the Tipping Point Might Be More Myth Than Math
Since the term “viral marketing” snuck into vogue in the mid-1990s, the ad business has been sold on sickness as the way to describe how information, ideas and influence spread through populations of consumers. (…)

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CHICAGO Miller Brewing’s Genuine Draft brand has a long history with music in its marketing, from sponsoring the Robert Page-Jimmy Plant reunion tour in the early 1990s to its “Blind Date” series of concerts a decade ago. (…)

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For the past few months, Compete. com has been utilizing the Compete Attention 200™, examining the top two hundred sites that receive the largest share of online Attention among US internet users. (…)

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Barely a week goes by without our being asked to believe that another young musician’s overnight success has come to them via their MySpace page. (…)

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As eye-popping as Barack Obama’s second-quarter fund-raising total was–it raked in $31 million for his campaign for the 2008 Democratic nomination, beating even the much vaunted Clinton money machine by better than $10 million in funds for the primary race–what really has the political classes chattering is another figure Obama reported: 258,000. (…)

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