High-level strategy includes ongoing reporting and analysis and monitoring how search algorithm shifts on major engines affect Client’s positioning for various keywords.  This exercise supports traditional PR efforts and can boost sales!

We have a strong background in SEO.  Search Engine Optimization (SEO) addresses “natural” search results that appear in the left column of the Google page, while pay-per-click relates to keywords it auctions to create the sponsored links ranked on the right-hand side and often shaded at the top.

Smart firms realize that more than half of all web searches do not involve a transaction. To appeal to window shoppers, they are better off polishing their reputation and profile with future trade in mind.

And then there are increasingly shrewd customers to contend with. They often take against being spoon-fed overtly commercial messages by never clicking on a result from the right side of the page (the sponsored links).