I didn't need to speak with Michael but once to understand that he has an incredible grasp on interactivity and social media. I wasn't just impressed, I felt lucky to have stumbled upon someone who I think is both an incredible collaborator and guide into the world of social media.

Michael is one of the few people that truly understands how to take advantage of all things social media to benefit a brand. He has a unique ability to quickly identify problems a marketer may have and mastermind the appropriate online solutions.

Michael is an exceptional creative talent with a deep grasp of business issues. We have collaborated on several projects and each time I have been amazed by Michael's ability to generate and execute big ideas. Since meeting Michael in 2006, I have repeatedly introduced colleagues in digital media to Michael because I know his counsel is unrivaled.

Michael has an impressive understanding of how to market online, and has many great ideas and traffic generating tools at his disposal. He's an ideal development partner for the digital video series Endemol's developing with him. I believe in his mantra that online success is about out-thinking, not outspending, and Michael is a great thinker that you should want on your team.

Smart, involved, and responsive. Knows his stuff.