James started his journey from London to Los Angeles as a copywriter working on numerous high profile national accounts and maintaining his mantra of ‘more wit, less shit.’ His passion for film making led him into commercial production, as the only movies being made in London at the time either had budgets of less than 500 quid or were being produced by Merchant Ivory.

Flashy TV commercials was the way to go and he worked on various accounts such as Bacardi, Oxo and the annoying Nescafe spots where the couple never managed to get together. He then realized that more people want to shag the Director not the Producer - so he moved in that direction, adding the skill of scriptwriting as he began to learn that it was easier to make narrative sense out of your own crap than someone else’s.

James has won numerous awards on the film festival circuit and has taken full advantage of the free booze that they lay on for the filmmakers. He believes small format short form content is the wave of the future and feels lucky to be around at the beginning of such a major shift in our entertainment consumption. Now, if he could only work out what a ‘Beefy Baby’ is – he would feel complete as a writer-director- producer.

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